Rob Rodell

So my very good friend Kevin, who works at Aramis at Edgars in Eastgate (think JC Penney at Mall of America) arranged for me to come and perform Christmas carols at the Aramis counter in-store. I'll be singing, but he has also arranged that one of my Christmas CDs will be sold as a gift-with-purchase as part of Aramis: if you buy R1000 (about $150) of stock from the counter, you get the CD free. It's probably the biggest and most prominent promotional event I've done so far in my music career, and I'm just thrilled about it! I'm gonna use the opportunity to grow my brand. After all, I didn't study marketing communications up to doctoral level for nothing... Thanks Kev - you're a great friend.