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Rob Rodell

Corporate Content

It was Winston Churchill who said, in the darkest hour of World War 2, “Never in the field of human conflict, was so much owed by so many to so few.”

We are in a Herculean battle very similar to that one, and it’s happening right under our noses, right as we speak. The few, of course, are the rhinos. The many are us, the human race, who bear witness to the wanton destruction of Earth’s most precious resource: its wildlife. The human conflict is between those who want rhino horn for its seemingly mystical properties as an aphrodisiac in the east, and those who know that the horn is simply matted hair, of no good use to anyone except the rhinos, and that there are only so many rhinos you can kill before they are all gone.

In the midst of all this frustration and despair, one brave young girl has proudly raised her head and decided to make this her life’s mission, her purpose, the cause for which she strives. It’s admirable, it makes you want to cheer from the sidelines, and it’s the kind of stuff that gives you a big old lump in the throat.

Her name is Alyssa Carter, and this is her raison d’être.

She first heard about the plight of the rhinos when she was in Grade 1, as part of the school curriculum. In the spiritual life of every human, there is a moment when that person’s purpose is born. This was Alyssa’s. She approached her parents, Brian and Natalie, and told them she wanted to do something. In her own words, “I want to see rhinos when I am older. I don’t want them to be extinct.”

This young lady has been so successful that she has been fully endorsed by the SANParks Honorary Rangers, an institution that has been around for more than 50 years, and which is the preferred fund-raising channel for the South African National Parks. She has even designed and created her very own mascot as an ambassador for the cause – Rosetta the Rhino.

Alyssa, young as she is, is teaching us as adults that you can make a difference, even if you are only one person. We are all parents in some way – either to our own children, our furkids, nieces and nephews, or our adoptive children. Sometimes we need to be reminded to stop and smell the roses, to escape the complexity of life and just let the innocence of a child’s dream wash over us. Now is that time.

So, just how can you help?

  • Firstly, buy a chocolate! Alyssa sells them to raise money. If you know someone with a sweet tooth, this is a delectably indulgent gift. Mother’s Day, Father’s Day, Christmas, Easter and other special occasions all make the perfect excuse to support this worthy cause.
  • For those who are watching their figure and/or are concerned about the huge amount of sugar we all consume, a donation in lieu of chocolates bought would be most welcome, thank you.
  • You can also buy children’s books penned by Alyssa, hand-painted ceramic rhinos, stickers, knitted rhinos, coffee and more. We’re confident we have a gift that suits you, and if not, we will make one!
  • Get your kids involved, and turn this into a family activity. If your children are interested in wildlife, then this is a fabulous opportunity.
  • Please spread the word. As parents, we all have a network, and we all work with other people. When we turn our focus outwards in the service of others, we live more fulfilled and complete lives, and we teach our children to do the same.
  • Alyssa also speaks at corporate functions, golf days, conferences, schools and events – any and every opportunity to create awareness would be most welcome, thank you.

So if you were ever looking for a cause where you could lay your hat, make it this one. It just oozes feel-good, and you will be making a huge difference for the unborn generations who follow in Alyssa’s footsteps. For in the immortal words of Chief Seattle, the Native American after whom the city is named, “We do not inherit the earth from our ancestors; we borrow it from our children.”

For more information:



Facebook: Alyssa’s Save the Rhino’s

A6 Content Suitable for Kids

Hey Kids!

We need your help J.

We want to save Rosetta the Rhino and all the other rhinos, so that one day kids like you will still be able to see them.

Please help us by buying a chocolate, book, rhino toy or sticker.

You can also make a donation to support the guys who stop rhino poaching.

Thank you for caring! Have a great day J.



Facebook: Alyssa’s Save the Rhino’s

Poster Board at School Entrance and at Corporate Functions (Generic)

“The world will not be destroyed by those who do evil, but by those who watch them without doing anything” – Albert Einstein

Join Alyssa and Save the Rhino today!

Find out more right here at this venue, or visit www.savetherhinos.co.za

Facebook: Alyssa’s Save the Rhino’s

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