Writing - Clients to Date

Rob Rodell

So, what’s the Business Doctors Health Check all about?

They say that strokes are the silent killers, because they sneak up on you with very few warning signs.

Businesses can be the same way: you may not realise how badly your business needs a fixing, before it’s too late. No matter your level of expertise in one area, there are just too many facets of running a company for you to know them all – and even in the event that you do, to run them all.

I did the Health Check with Niree Stanley, and it was a real eye-opener. I have a master’s degree in marketing, and I think I’m quite a bright chap (yes, modesty is not one of my virtues). But I can honestly say that the minute I sat down with Niree, I knew there was so much I wasn’t doing – both because I just hadn’t got round to it, and because I simply didn’t know. I am big on self-education and personal growth, so I often know a lot about a lot of stuff. Even so, the Health Check put things into perspective.

That leads me to another point: maybe it’s not so much a question of you not knowing as it is one of you not doing. As a marketing expert, I often find it particularly challenging to turn my expert hand on myself, and practice what I preach. It’s the old saying of “Physician, heal thyself,” or “The cobbler’s children never have any shoes.”

I could bore you with the psychology of that – fear of failure, fear of success… whatever it is, the Health Check was time well spent. Even experts need a helping hand every now and then.

Rob Rodell, marketing consultant

Ready for that dose of reality? It could save your business.

I run a graphic design company, which I absolutely love. After graduating with a degree and working for a number of companies, I eventually decided to launch out on my own.

It wasn’t long before I reached a plateau, and although I was doing okay, I wasn’t doing fantastically. I felt that I loved what I did (I still do), and my clients all knew that, so I was baffled as to why I just wasn’t growing.

I did a personal session with Niree Stanley, and it was a butt kicking of note! Niree is lovely and kind, and very friendly, but she told me the tough things that I needed to hear.

You might have heard the concept of things you know you know, things you know you don’t know, and things you don’t know you don’t know. Well, in my case, it was a bit of all three.

I can confidently say that I learnt so much from Niree that it convinced me enough to continue the process with Business Doctors.

Chantel de Lange, graphic designer

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