Writing - Clients to Date

Rob Rodell

For customer engagement, think DADIE

We use concepts like “customer relationship management” to explain how our companies manage their relationships with customers.

While theoretically speaking, all of life is a management system, people don’t like to think of themselves as being managed – it is so cold and impersonal. Rather, we build rapport with our customers, and from that a relationship emerges.

But it is also true that when we don’t invest time and effort in our relationships, they die. For this reason, we need to ENGAGE with customers – and the most effective way to do that, is to have a system in place.

DADIE is a tailor-made database system that allows you to connect with your customers on an ongoing basis. It can help you to place, manage and track orders; stay in touch with customers; rank customers from frequent to casual users so that you can incentivise and reward purchase behaviour; keep track of important dates like customer birthdays; make special notes on personalised customer needs; and much more.

The system is designed to manage all of these things for you, freeing up time for you to go and build your business.

So, next time you want to grow your customer base, think DADIE.

For more, please contact Henry on henry@mactron.co.za.

Don’t MANAGE customers – ENGAGE them!

DADIE is a database system that helps you build a relationship with your customer:

  • Place, manage and track orders
  • Upsell casual users to frequent users
  • Reward & incentivise purchase behaviour
  • Communicate with customers
  • Remember customer birthdays & automate communication
  • Personalise packages for specific customer needs
  • Track cashflow

If you’re looking to grow your business, have a chat with Henry about your database: henry@mactron.co.za.

Packages from as little as R300 per month.


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