So, what do these three have in common?
In the 1980s, amidst the Cola Wars, at which time Pepsi taste tests were showing that consumers preferred Pepsi’s sweeter taste to Coke, Pepsi embarked upon a marketing strategy to upstage Coke even more, by hitching its star to the two biggest musical stars at the time.
Now Pepsi’s strategy is also very interesting. If you watched Jobs, you will remember that at one stage old Steve hired the big marketing cheese from Pepsi, to take Apple to the next level – this…
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